It’s safe to say that I’ve found my new favourite brand of kids’ pyjamas. True, there are some very cute PJs on the market for kids but there’s more to Beau & Rooster sleepwear than meets the eye, and that’s what makes them special.
There are several things that make Beau & Rooster stand out among the crowd and it’s not just the original, whimsical design. This is a company that was started by, and is owned and managed by, three friends who happen to be dads.
In 2014, Dan, Andreas and Linus, got together to create a children’s clothing brand inspired by their kids. The three fathers all came from different backgrounds; Dan has retail experience, Linus worked in advertising and Andreas is a photographer. What connected the three of them, however, is that they are all stay-at-home dads.
We believe that being dads and spending lots of time with our kids is so much fun, and lots of our ideas comes from those times. – Andreas
From the outset, the trio wanted to create a socially responsible company with an emphasis on ethical and sustainable small-scale production. They also wanted to make sure that the quality was excellent. As Andreas said, “we love it when younger sibling can use their older one’s stuff”.
After that initial lightbulb moment, the friends set about learning all there is to know about garment production and, in December 2016 they launched their first drop collection, a series of sleepwear produced in organic Pima cotton. Since then, Beau & Rooster has grown a loyal following and continue to produce high quality, eco-friendly sleepwear inspired by the wonders of nature and the way that their children see the world.
The spring collection is due to launch soon and includes sweats, t-shirts and leggings as well as PJs. If you like what you see then you can buy your kids a set or two online or in selected retailers. I’m pretty sure these will soon be your favourite kids’ pyjamas too.
Everything we do is done by following our hearts. Being a sustainable brand is very important to us, but also a thing that feels very natural when you have kids of your own. – Andreas
Katja Gaskell is a travel writer recently returned to London, U.K. after 12 years of living abroad in Australia, India and Mexico. She’s the co-founder of globetotting.com and is a firm believer that you can – and should! – take your kids everywhere. Katja has written across a range of titles for Lonely Planet guidebooks, tested luxury hotels for Mr & Mrs Smith and has contributed to publications including BBC Food, Hotelier International and The Australian.
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