The Avocado Pop Up Experience in San Diego, California
The Avocado has its day in the San Diego sun!
If you haven’t seen the trend in pop-up art installations over the last year, you’ve probably been living under a rock or you’re not on Instagram. There is the popular Ice Cream Museum in San Francisco, the Happy Place was such a success it is is now returning to Los Angeles, and the Egg House in New York City – just to name a few. And now the Avocado is going to get in on the action with its very own pop-up experience in San Diego!
The CADO, an immersive pop-up experience devoted to California Avocados will land in San Diego this June. This unique installation is custom-built entirely out of 16 shipping containers to be mobile and will feature seven imaginative rooms of large-scale interactive art installations. The mobile experience will pop-up at Liberty Station, a historic waterfront and urban village that already has some of the city’s best retail, restaurants, art and entertainment.
The CADO will be on display for a three-month engagement from June to August 2018.
“We’ve seen a trend of Instagrammable art pop-ups in cities like LA, NYC and San Francisco, and we saw a chance to bring that concept to San Diego, while also incorporating a deeper element of learning through experience and art.” Mary Carr, co-founder of boom
First, ticket holders will embark on an experiential journey that starts outside of the fruit’s skin, travels through its green ombré-colored flesh and into the center of the fruit. Then, guests will learn about the California Avocado’s real-life uses as they freshen up and explore its beauty benefits inside a selfie-inspiring powder-room and browse the shelves of the futuristic, avocado-centric grocery store, The CADO General.
Experience highlights include:
● Sight: Upon entering The CADO, ticket holders will see a Mid-century styled lobby with a soaring 40-foot wall of cassette tapes – just one of many unexpected (and photo-worthy) installations.
● Sound: Listen to how a California Avocado goes from grove to grocer via a vintage
● Touch: Feel the textured walls, akin to the avocado skin, in the ‘Ripe Room’ to discover
how the density of a ripe avocado feels and trigger a door to the next installation.
● Smell: Delight in the sweet fragrance of a grove of (actual) California Avocado trees.
● Taste: Enjoy California-inspired avocado bites from local San Diego restaurants in an
Conceived by sisters Anne Buehner and Mary Carr, founders of boom Unlimited, a San Diego-based creative agency, and has been sponsored by the California Avocado Commission. The CADO is the culmination of their combined expertise in social media, creative strategy, event design and retail visuals. Los Angeles’ Currey House brought boom unlimited’s creative vision for The CADO to life, inspired by the state of California’s iconic architecture, design and the striking hues of its famed landscapes.
The CADO is a 6,700 square-foot photogenic exhibition and will pop-up in San Diego from June to August 2018 with plans to spread the avocado love to additional cities later this year.
“We love how avocados are a fruit that has roots in California and has so many important stories to tell. From nutrition and wellness, to agriculture and delicious recipes, there were no shortage of good things about the fruit to inspire the art in our pop-up. Our hope is that each attendee walks away with an emotional connection to the food they love to ‘gram and inspired to try the fruit in a new waymerica. – Anne Buehner, boom co-founder.
Liberty Station, South Promenade
2850 Roosevelt Rd.
San Diego, CA 92106
Hours of operation:
Tuesday to Saturday: 10 a.m. to 8 p.m.
Sunday: 11 a.m. to 7 p.m.
Tickets: General admission tickets ($27.00) via The Cado website
Tickets are sold by date and time slot and must be purchased in advance.
Children under the age of three do not need a ticket to enter.
Founder, Wanderlust Living
Andrea Fellman is the co-founder and editor-in-chief of Twist Travel Magazine. She is a stylish nomad and expat mom living in Barcelona with her husband, two kids and a dog! She blogs about family travel, expat life, and her online business adventures at Wanderlust Living.
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